A keyword identifies the subject; the whole message reveals intent. No set of service keywords is used exclusively by buyers.
Describe the services you actually provide
List your services, suitable customers and exclusions before generating words. “I do repairs” is broad. “I tile bathrooms and repair shower enclosures, but do not repair appliances” gives the search a much clearer direction.
In the LeadJet assistant, describe your services and the customers you want to find. Review the suggested individual words, select relevant ones or add them all when the list fits. You can remove unwanted entries later, but a careful first selection reduces noise.
Use the customer's vocabulary
Customers often name an object or outcome rather than a technical discipline: tiles, nails, website, accounts. Include specialist terms when your audience actually uses them. General words such as “need”, “recommend” or “help” do not identify a service.
| Service | Candidate words | Possible noise |
|---|---|---|
| Repairs | tiling, plumber, electrician | Materials for sale and job adverts |
| Nail services | manicure, pedicure, shellac | Training and products |
| Photography | photographer, photoshoot, retouching | Services you do not offer |
| Websites | website, WordPress, ecommerce | News and agency adverts |
| Bookkeeping | bookkeeper, accountant, bookkeeping | Employment rather than freelance work |
Test words against actual messages
These examples are starting hypotheses, not a universal configuration. The same word behaves differently across communities. “Repair” can refer to a house, phone or car. A very specific term may reduce noise while missing buyers who describe the same service differently.
Do not assume every search system handles misspellings, synonyms and grammatical forms automatically. Check important variants in your results. For another language, build a list from local customer wording rather than translating the original list mechanically.
Illustrative example: “Can anyone recommend a photographer for a catalogue?” and “Photographer offering catalogue shoots” share a topic, but only the first asks for a provider.
Add exclusions after observing the noise
An exclusion is helpful when a recurring irrelevant context can be separated from your real requests. Avoid banning words just because they sound promotional. A buyer can mention a price, a discount or a link too.
Check exclusions against useful examples first. Excluding “course” might remove training advertisements, but also a request to photograph an online course. Narrow an overly broad keyword before adding a large exclusion list.
Improve the list in small steps
For each match, note the topic, intent and reason it was unsuitable. Take new wording from relevant requests. Change a few entries at a time so you can understand the effect, and allow enough messages to accumulate before drawing conclusions.
The goal is not the lowest possible notification count. An extremely narrow list can look tidy while missing work. LeadJet combines topical matching with AI assessment; you still decide whether an opportunity fits your business.
- Keep words that identify your actual service.
- Review ambiguous terms.
- Add wording found in useful customer requests.
- Check that exclusions do not remove a valuable type of enquiry.
Sources
Examples and calculations are illustrative unless explicitly stated otherwise. They do not promise a particular number of customers or sales.